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June 2000
U.S. Wine Producers Face Increasing Competition
Vying for Business at Home and Abroad
by John M. Love
U.S. wine producers are necessarily becoming more competitive both at home and abroad. Robust exports during first-half 1999/2000 (August-to-July) came at the expense of lower prices. For the first six months volume was up 23 percent, while price (average per-unit value) was down six percent. The partial offset resulted in total export value rising by 16 percent. For the three years prior to 1998/99, annual export growth averaged 22 percent in volume and 29 percent in value. If second-half 1999/...
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