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French Face Up to Decline of US Market Share

Jul 2004 Issue of Wine Business Monthly
While US sales of French wine have been on a roller coaster over the last few years, it took a consumer boycott to bring its more profound problems to the surface.Maggie RosenIf you were a French winemaker trying to sell to the US in this climate, you could be forgiven for wanting to pack up your bottles and take them home--or better yet, drink them on the way. In 2001, post-millennium malaise and the events of September 11 crushed the volume and value that French exports had achieved in 2000 by...
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