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Jul 2004 Issue of Wine Business Monthly
AdvertisingRound Hill Winery is launching a promotional campaign designed specifically for the Hispanic population. The "Bolsa de Recetas," or "Purse of Recipes," was created to appeal to the Latino consumer as a gift. The "Bolsa," which is sold on bottles of Round Hill wine, features a variety of recipes in a colorful package. "There is a powerful misconception in the wine business that Hispanics don't buy, don't understand and don't want to drink wine," said John Fontes, Round Hill's ethnic ...
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