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June 2004
Wineries to Hype Low Carbohydrates on LabelsWith the growing popularity of the Atkins Diet, light beer manufacturers were already touting their "low carb" advantage when the US Tax and Trade Bureau stepped in with interim guidelines for caloric and carbohydrate statements for wine, beer and spirits.And no sooner did TTB issue the guidelines, than at least three wine companies, Diageo, Trinchero Family Estates, and Brown-Forman, said they will be distributing wines that tout the fact that their w...
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