Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Insight & Opinion

Wine Brand Meet Consumer— Consumer Meet Wine Brand
Jun 2004 Issue of Wine Business Monthly
Taking Your Tasting Room to the PeopleYour winery has probably invested heavily to improve the quality of its wines, so how best do you let people know about it? Investing in print ads in major food and wine magazines may merely preach to the converted, and according to IMI (an industry research firm), only one in eight consumers said they were influenced by a national sponsorship. Unlike food products, you can't mail out samples and it makes sense to tailor your demographic to your specific bra...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.