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Terroir Unmasked

Jun 2004 Issue of Wine Business Monthly
The concept of "terroir" is increasingly being discussed in the New World wine-producing countries like America. More often than not it is raised in discussions to justify smaller rather than larger areas defined as AVAs, although now some producers are introducing the concept into their marketing material.Terroir is a French term with no exact English counterpart. One definition, which I like, is that terroir in a winemaking context means the phenomenon by which wines reflect, in their scent an...
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