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Fred Franzia Warms at 30th Anniversary of Bronco Wine Company

Jun 2004 Issue of Wine Business Monthly
Notoriously reporter-shy Fred Franzia changed his spots recently, inviting a number of writers to his Bronco Wine Company's 30th anniversary celebration. He didn't disappoint those looking for good quotes.Referring to retailers who charge too much for wine as "greedy bastards," and challenging restaurants to sell wines for $10, the irrepressible Franzia mostly touted his winery's accomplishments to refute those in the wine business that belittle his role. For example: Bronco was chosen the winer...
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