Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register


May 2004 Issue of Wine Business Monthly
Southcorp Introducing the Little Penguin Australia's largest wine producer, Southcorp, is introducing the Little Penguin, a new brand for the North American market. "The penguin is an empathetic character people will identify with in terms of the spirit of fun and the attitude of the brand," senior vice president of marketing Doug Rogers said. "The name is offbeat and quirky and the character is fun. We wanted to do something to expand beyond our current consumer base and we wanted to do somethi...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.