May 2004 Issue of Wine Business Monthly
Southcorp Introducing the Little Penguin Australia's largest wine producer, Southcorp, is introducing the Little Penguin, a new brand for the North American market. "The penguin is an empathetic character people will identify with in terms of the spirit of fun and the attitude of the brand," senior vice president of marketing Doug Rogers said. "The name is offbeat and quirky and the character is fun. We wanted to do something to expand beyond our current consumer base and we wanted to do somethi...
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