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Napa Valley's Collective Tasting Rooms

May 2004 Issue of Wine Business Monthly
With more and more Napa wineries opening with conditional restrictions on their use permits, the collective tasting room concept has become a popular retail sales alternative, especially for small brands situated in secluded locations. Just as the name implies, these tasting rooms are a small collection of Napa Valley producers who have joined together to share overhead costs and present their wines to consumers. Not to be confused with retailers with tasting bars, or wine bars that stay open la...
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