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May 2004
Selling Wine On-Premise
What Restaurant Buyers Say
by Lisa Shara Hall
Generally, the on-premise category gets too little attention in print. Studies show what brands are selling well; ACNielsen tracks what is purchased in grocery stores. The Big Box stores get lots of space these days.But restaurants are a major indicator of sales and trends. Wine Business Monthly wanted to take a look at who makes the decisions on-premise just as Wine & Spirits was releasing their annual restaurant survey. Wine & Spirits Restaurant SurveyIn their April issue, Wine & S...
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