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May 2004
Preview of the ASEV 55th Annual Meeting
New Emphasis on Science's Link to the Business of the Wine Business Becomes Key Feature of 55th Annual Meeting Program
by Mike Miller
The latest business and marketing research and strategies take center stage at this year's ASEV Annual Meeting, with an enhanced format that includes addresses from leading marketing and business researchers and experts. The expanded program responds to member and industry requests to connect research and science directly to the bottom line for the wine industry.By inviting key marketing and business experts to introduce information and research shaping the economics and structure of the industr...
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