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Mar 2004 Issue of Wine Business Monthly
An Opportunity to Bring in New CustomersBy The Glass has introduced a new Interactive Wine Tasting Kit developed by winemaker, author, educator and Master of Wine, Bob Betz, with partner Ben Richardson. The Kit includes an informative video presentation: "Bob Uncorked! Volume I," featuring Betz and in a new twist, it is packaged with actual bottles of the varietal wines discussed in the video. The release of the Interactive Wine Tasting Kit is aimed at entry-level customers offers forward thinki...
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