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Spanish Regional Expansion

Feb 2004 Issue of Wine Business Monthly
Victor Redondo of United Wineries (Arco Bodegas Unidas) and Felix Solis of the eponymous Bodegas Felix Solis in ValdepeƱas are examples of the new leaders of the Spanish wine industry. The two companies have vineyards and wineries in a number of regions of Spain, having decided that the future lies in expanding into regions outside their original base. The two men's initial wine experience was very different, however. Redondo had no experience in the wine industry until he was put in charge of R...
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