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February 2004
Export Trends in 2004 for Italian Wine
by Franco Ziliani
In all probability, 2003 will go down in the records as a turning point for Italian wine. After a period of growth lasting 15 years, this year the sector has suddenly run into a major crisis which it seems ill-prepared to cope with and which may well force the speeding up of an overdue process of restructuring. Through the 1990s Italian wine enjoyed a success, which, especially in the area of exports, was without precedent. The reasons for the boom include, among other things, a string of positi...
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