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Feb 2004 Issue of Wine Business Monthly
California SKU's Grow Six Percent in 2003Data contained in Motto Kryla Fisher's Wine Trends Quarterly Report being released this month show that the number of wine SKUs grew from 5504 in 2002 to 5807 in 2003--a six percent growth rate. As previously reported, much of the sales growth in 2003 has been focused on imports and low-end 750ml bottles in the new "extreme value" price segment. MKF reports that sales of traditional wines (excluding "extreme value" wines) from California were flat or slig...
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