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Are They Necessary?
Oct 2000 Issue of Wine Business Monthly
In a landscape that is more typically populated with Ph.D's, MBA degrees--like a new clonal variety--seem to be taking root with winemakers."Winemaking is no longer a farming enterprise…You need considerable skills beyond knowing how to best farm your land," says Delia Viader, winemaker and owner of Viader Vineyards in St. Helena, CA. Viader said that in the accelerated cycles of today's economic climate, winemakers need the tools to respond quickly to changes. One of those tools, she says, is a...
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