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December 2003
Bookshelf
True to Our Roots: Fermenting a Business Revolution
by Paul Franson
Though many owners of smaller wineries have committed themselves to natural farming, few executives of large wine companies have been so bold.One who has is Paul Dolan. As president of Fetzer Vineyards, he championed organics, sustainability and other socially responsible issues. It seems an unlikely position for the head of a large wine company owned by a distillery.Yet Dolan has become the unofficial spokesman for a cause many formerly dismissed as impractical and uneconomic, a cause whose tim...
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