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December 2003
Assessing Your Export Potential
Are Your Ready
by Ingrid Harder-Tolar
Who hasn't entertained to the idea of seeing their wine on a wine list in some far away land? It's hard to believe that the thought hasn't crossed most winemaker's minds a time or two. And why not? Why not cross the borders, enhance your image and give yourself a chance to see an international customer enjoying all that hard work you have put into that bottle? For most winemakers the glamour doesn't quite outweigh the fear, or probably more aptly put, inexperience in finding that marketplace.As ...
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