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January 2004
The Write Stuff Part I
Communicating Effectively to Media, Trade and Consumers
by Stan Hock
Editor's Note: This is the first of a three-part primer about how a winery can attract positive media attention. This first article, in the words of its author Stan Hock, "focuses on writing for the media." Hock covers when, and why, to create a press release, then tips on how it should be written. Plus, he looks at the role winery websites play in garnering media attention. Part Two will discuss writing for the trade, while Part Three will discuss writing for the consumer.The US wine market has...
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