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Impact of International Exchange Rates on the Wine Industry

Nov 2003 Issue of Wine Business Monthly
• Australian dollar gained 21 percent against the US dollar since September 2002• European euro gained 15 percent against the US dollar since September 2002• UK pound gained 4 prcent against the US dollar since September 2002Due to currency fluctuations alone:A 660 euro French barrel, which cost $647 in September, 2002, would now cost $743. A case of Australian wine that sold for $40 a year ago, should now cost $49.A case of US wine sold in the UK for £40 last year, could be sold for £38.50 whil...
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