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June 2000
Clicking on Wine Revisited
by Mark Swartzberg
Earlier this year, Salomon Smith Barney issued a report appraising the impact of e-commerce, other commercial forces and regulatory forces on the distribution of wine in the United States. The scope of this report, Clicking on Wine, was wide, endeavoring to determine how these forces would change the U.S. wine market's three-tier distribution system. The following is a synopsis of our work with some additional remarks concerning the business-to-business (B2B) online wine market.American consumer...
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