Clicking on Wine Revisited
Jun 2000 Issue of Wine Business Monthly
Earlier this year, Salomon Smith Barney issued a report appraising the impact of e-commerce, other commercial forces and regulatory forces on the distribution of wine in the United States. The scope of this report, Clicking on Wine, was wide, endeavoring to determine how these forces would change the U.S. wine market's three-tier distribution system. The following is a synopsis of our work with some additional remarks concerning the business-to-business (B2B) online wine market.American consumer...
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