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June 2000
Wineries, Websites, and Cyberspace
Are They Worth It?
by Shirley Jones
Cyberspace is estimated to the future marketplace for over 49 million households, according to Newsweek magazine, and that was before the Christmas rush! Certainly websites offer additional advertising avenues. But more than a marketing tool, a website becomes a storefront, an interactive means of reaching wine aficionados. Paul Bonarrigo, of Messina Hoff Wine Cellars in Texas sums it up by saying, "I don't believe that any winery with a tasting room, selling who...
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