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The Anatomy of Sales Incentives

Oct 2003 Issue of Wine Business Monthly
Finding new ways to attract good sales people to work--and stay working -- in your winery is a constant challenge, especially in the current competitive wine arena. Developing a customized incentive plan that excites your sales reps and retail staff can revive their commitment to your winery and solidify them as a team. While various forms of bonus and incentive plans have been used over the years as a reward for obtaining or exceeding sales goals, we are now faced with creating rewards that wil...
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