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October 2003
POP
More Than a Mere Fad
by Thomas Gueller
When POP was first launched it was completely out of sync with consumption trends. However the product's original market positioning in view of catching the attention of fashion creators is being extended to cater for a wider group of consumers. With now over one million bottles in sales per year, POP has become a brand in its own right.Drinking Champagne with a straw was considered as somewhat of a revolution by Champagne's wine industry a couple of years ago. Back in 2001, Paul-Fran├žois Vranke...
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