Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register


More Than a Mere Fad
Oct 2003 Issue of Wine Business Monthly
When POP was first launched it was completely out of sync with consumption trends. However the product's original market positioning in view of catching the attention of fashion creators is being extended to cater for a wider group of consumers. With now over one million bottles in sales per year, POP has become a brand in its own right.Drinking Champagne with a straw was considered as somewhat of a revolution by Champagne's wine industry a couple of years ago. Back in 2001, Paul-Fran├žois Vranke...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.