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October 2003
Marketing Wine to Women
What Companies Are Doing to Reach the Majority of America's Wine Consumers
by Leslie Sbrocco
In a quest to widen the circle of wine consumers in this country, creative restaurant and wine companies have capitalized on what other industries have been doing for a long time--targeting specific segments of consumers through marketing initiatives. One of those segments is women, which according to research conducted for the Wine Market Council, comprises the largest slice of the American enological pie. Women are largely recognized for purchasing wine in supermarkets, but they also account f...
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