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September 2003
Wine Market Council Launches Advertising Campaign
Wine Market Council has announced the commencement of a nationwide campaign aimed at making wine a more widely accepted and enjoyed part of American culture. The centerpiece of the effort will be a print advertising campaign slated to appear in national magazines and newspapers in successive waves throughout the coming year. The first of these placements will be in the October 6 issue of People Magazine, which goes on sale at newsstands on September 26th.The campaign theme, "Wine. Since 6000 B.C...
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