A Long Way To Go
Rumania Still Struggles With Unrealized Potential
Sep 2003 Issue of Wine Business Monthly
On the main road that leads from Bucharest to the beautiful historic capital of Moldavia of Iasi in Northern Rumania, loads of horses pull carriages full of vegetables, corn and peppers. On the edge of the road, sitting in front of their houses, farmers sell the grapes they harvested on their small holdings of land, or even the wine they made in their backyards; 7,500 lei for one liter (in August 2003, 1 USD = 32,500 LEI). Going through the different wine areas (eight distinct zones, with many s...
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