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September 2003
Who Can Change Chinese People's Consumption Patterns?
by Chen Jun
On December 12, 2002, Suntime-Impression, a joint venture between the Chinese wine industry's two new big players--Suntime and Impression, was founded. When asked what the mission of Suntime-Impression would be, or what kind of role it would play in promoting wine consumption, Impression's CEO Tan Wenhua, an entrepreneur famous for being good at stirring up and sensationalizing things, gave the wine industry an answer that could not have been more surprising: Everyone should drink wine as if the...
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