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Sep 2003 Issue of Wine Business Monthly
Retail ResearchThe place where wine grapes are grown, known as the wine's "appellation," has a significant impact on wine price--far greater than published tasting scores, according to a study conducted by economists at the University of California Agricultural Issues Center (AIC)."When consumers purchase wine they cannot really know the quality of the product relative to all the alternatives," said Daniel A. Sumner, AIC director. "The price of wine is strongly associated with its quality as per...
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