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August 2003
Insight & Opinion
Bulk Wine Secrets: What's in a Name?
by Matt Eisenberg
As the bulk wine market picks up steam, the following scenarios are becoming more and more familiar:• A winery has excess wine that it knows it cannot sell, or that it cannot sell at its established price point, so it sells off such excess wine in bulk, either to a wholesaler directly or through a broker. • A winery simply has wine that is not up to its usual standards so it takes advantage of the bulk market. • A consultant winemaker makes wine for a winery that is later sold off in bulk.The re...
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