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Marketing Plan Components for a Competitive Advantage

Aug 2003 Issue of Wine Business Monthly
Developing a strategic marketing plan is critical in today's wine arena to help your winery make decisions that will improve your brand's performance while maintaining its competitive advantage in the marketplace. This operational "road map" can become your most valuable tool as it pinpoints key opportunities to help reach your winery's specified goals and targeted buyers.Identify Your TargetsIdentifying target customers and their wine buying needs requires shifting efforts from a reactive, prod...
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