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August 2003
Beyond Cardboard
by Veronica Barclay
New trends in wooden box packaging have emerged over the last few years that have allowed wineries to focus on quality presentation as well as on providing exceptional wine. With the recent emphasis on the power of package design and consumer direct sales, vintners are now looking beyond cardboard to impress their customers with the perceived value of their products.Marketing experts agree that packaging plays a major role in how customers perceive the value of their wine selection. When consume...
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