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July 2003
Inside Winery Sales Staff or Outside Wine Marketing Company:
What's the Verdict?
by Melinda Warner
Promoting your own brand is a personal decision. A panel of wine marketing experts--two in-house promoters and two from wine marketing firms--explored the ins and outs of outsourcing at the recent World Wine Market conference.Sometimes the best time to grow your market share is in a down market, said panelist Robert Watkins, vice president of sales and marketing for J Vineyards and Winery in Healdsburg."In the past 15 or 16 months we've spent more on sales staff than we ever had before. It's bee...
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