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June 2003
Private Labels Get Some Respect
by Mort Hochstein
Back in 1991, the wine business was tanking and David Coleman at Adler-Fels winery in Sonoma was learning the bitter truth about the way to make a small fortune in this industry. So he shifted gears and began making wine for other people, under other names, and everything came up roses.Until recently, Coleman was one of the smaller, less heralded players in the private label business. Then came the explosive arrival last year of Bronco's Charles Shaw wines. Sensing that the catchy, popular nickn...
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