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Water into Wine

Jun 2003 Issue of Wine Business Monthly
Editor's note: It is sometimes forgotten that the wine industry is, in fact, part of the larger beverage industry. James Stallcup's article provides an interesting recap of the history of the premium water industry in the US. In that history lies important lessons for the US wine industry.I enjoyed reading "Water Water Everywhere" the recent article in the April 30 issue of the Wine Spectator. An accurate description of the bottled water business in many ways, but missing the key elements of how...
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