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French Producers Still Investing World-Wide

Jun 2003 Issue of Wine Business Monthly
"The French crisis partly comes from the fact that French producers went abroad to make wines in other countries. They took with them the techniques and the savoir-faire and now make wines that compete with our own production at home," complained a Bordeaux producer who's sales were recently going down. Very soon, the same producer asked a well-known (French) consultant to help him to make better wines to improve his sales. A healthy emulation, in the endFrench producers have always invested wor...
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