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Understanding Grapegrower Financials

May 2003 Issue of Wine Business Monthly
On April 9, the Sonoma County Grape Growers Association held the first of a two-part seminar on "Understanding Your Market." The seminar, held at the Kendall-Jackson Wine Center, covered several key points for growers looking to sell their grapes. Motto Kryla Fisher's Michelle Rowell made a presentation informing growers how to understand market niches. Rowell assured the standing room only audience that, "The industry is not dead. But, it is becoming a whole lot more difficult." Rowell pointed ...
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