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What is Quality?

May 2001 Issue of Wine Business Monthly
In the world of wine, they say quality is everything. In California, an oversupply of everyday wines is backing up at the same time that we've seen the largest premium wine boom in history. It's a tale of two markets. More than ever, quality dictates whether a wine sells and it determines the price point. Or does the price point determine the quality?Ask a dozen people what quality means as it relates to wine and you're likely to have that many different answers. Growers tend to view quality in ...
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