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April 2003
The Vineyard Designation
Branding & Trademark Issues For Wineries & Vineyard Owners
by J. Scott Gerien
Love it or hate it, no one can deny the prominence that the vineyard designation has acquired in today's wine marketplace. While the concept of producing and marketing single vineyard designated wines can be credited to the winemakers of Burgundy, here in the US the single vineyard designation was first championed by Joe Heitz in the late 1960s with his Heitz Cellars wine produced with grapes from Tom and Martha May's "Martha's Vineyard." Since that time, the production of single vineyard design...
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