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April 2003
Tasting Room Sales 101
Profit-making Tips for Direct Sales
by Cyril Penn
The tasting room is one of the most important assets a winery can have because it doesn't just facilitate wine sales: it is one of the best public relations tool available to a winery and can generate life-long customers. They're not just about selling wine either-they're about selling memories.Where would your tasting room rank if it were considered, for the sake or argument, a "distributor?" Would it rank in the top ten? Do you spend more time with distributors across the country than you do w...
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