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April 2003
The New Metro Tasting Rooms
by Veronica Barclay
If tourists elect to stay home this year with the threat of war and skyrocketing gas prices, many wineries will be forced to develop pro-active ways to maintain or re-build sagging retail wine sales. To help offset the recent economic downturn, some wineries have opened off-site tasting rooms in populated metro areas in hopes of reaching those who cannot travel to the winery. While the commitment to leasing, staffing, and operating an additional retail sales room may not appeal to some winery ow...
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