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April 2003
Grow Your Wine Club, Now!
Direct-to-Consumer Sales are No Longer Optional
by Lesley Berglund
If you are paying a lot more attention to your wine club, or finally have committed to starting one, you are not alone. Almost every winery we work with has made direct-to-consumer sales a top priority. Some of their businesses literally depend upon it. The economics of consumer direct sales, and wine clubs in particular, are compelling. Wine clubs often drive high margin sales that you can count on each month. But there's more to it than that. More and more wineries today understand that the re...
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