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Winegrape Marketing

Apr 2003 Issue of Wine Business Monthly
In a tightening grape market there is increased attention focused on grape contracting and negotiations. Many recent seminars and articles written about grapes in the wine industry discuss only grape sales and contract negotiations. While these strategies help in short-term by finding homes for fruit that might have otherwise gone unpicked, long-term strategies must be developed for each vineyard. Even the best vineyards with consistent contracts can still come up short in a recession year. All ...
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