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Mar 2003 Issue of Wine Business Monthly
Wine Market Council Launching $2 Million Print CampaignThe Wine Market Council, which encourages the responsible enjoyment of wine, is in the final stages of putting together a print ad campaign aimed at marginal wine drinkers. On an annualized basis, the campaign is expected to cost somewhere in the neighborhood of $2 million.Wine Market Council president John Gillespie said results from a first round of consumer testing of the print ads was encouraging. Wine Market Council's board of directors...
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