Grape Contracts in Flooded Markets
Mar 2003 Issue of Wine Business Monthly
Winemaking skills advance and disperse. A degree of proficiency that would have earned cult status not many years ago is now just the ante-up in a global market.Similarly, if with less fanfare, viticultural savvy steadily increases. We know more about growing superb fruit in more places, throughout the world.Inevitably, wine grape demand and supply fall out of synch. Unpredictability of competitive conditions and lead-time for vineyard development ensure market swings. Recent economic conditions...
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