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Paul Franson's Tips on Wine Public Relations

Mar 2003 Issue of Wine Business Monthly
I spent 15 years in corporate and agency public relations, I've worked for four magazines over 13 years, editing two, and written about wine as a freelancer for more than five years. With that experience in mind, here are my tips on public relations for wineries.1. Decide what's distinctive about your winery and its wines. Don't try to be all things to all people unless you're very large (and probably not even then).2. Make a list of the 10 or 12 writers most important to your firm, and try to g...
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