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March 2003
Putting Napa in a Box
by Bob Ecker
According to the 2001 World Wine Report, Australia leads the world with a 52 percent market share of Bag-in-box sales, by volume. Norway rates number two at 33 percent and the US is a distant third, at 18 percent. That means that roughly one in five glasses of wine poured in the US come out of boxes labeled Almaden, Franzia, Peter Vella and others. These bulk wine products obviously sell well, but now higher quality wines are about to redefine the Box Wine category. Premium, or at least respecta...
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