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March 2003
Labels for the Funny Bone
by Mort Hochstein
Quick now, what do the following brand names have in common? Cigar Volant, Goats Do Roam, Barefoot, Led Zeppelin, and Frog's Leap. There's a simple answer. They're meant to amuse or entice. They are wines whose labels are designed to bring on a laugh or a smile or arouse interest. Their names and the images catch the eye and are remembered. We've all known consumers who had a great wine last night, but forget the name. They don't forget it when it's called Frog's Leap or Led Zeppelin.One of the ...
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