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March 2003
Wine Business Analysis
ACNielsen/Winery Exchange WineScan Data
WineScan Retail Sales Data for 52-weeks Ending December 28, '02• Total sales up 4.3%• Domestic wine sales up 2.8%• Imported wine sales up 15.4%To borrow a line from Mark Twain, rumors of the wine industry's demise have been greatly exaggerated. As we previously noted (WBM February, 2003), wine sale as reflected in the ACNielsen/Winery Exchange WineScan data had a pretty good year during 2002. The total value for table wine sales gained 6.3 percent over 2001. In terms of case-volume, total table ...
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