Monterey County Wines Seek to Shed Stepsister Status
Monterey County has become one of the most important grape-growing areas in America, but it can't seem to lose its second-class status
by Paul Franson
Sep 2000 Issue of Wine Business Monthly
Many of the country's most respected producers source vast quantities of grapes from the county's 40,000 acres of vines. A few of its premium producers have won national acclaim and its fruit, especially Chardonnay, makes wines equal to those of other wine-producing areas. Yet Monterey never comes first when consumers or writers alike discuss wine. The reasons for this paradox include the county's relatively recent development as a major wine-grape producer, missteps as growers learned to exploi...
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